Industry News

How ‘The Handmaid’s Tale’ Uses Costumes to Denote Characters’ Mental States in Season 3

13 June, 2019

The third season of “The Handmaid’s Tale” promises to be huge for Hulu. With restrictive abortion laws sweeping the South, the show, which has been a lightning rod for women’s rights issues since its inception in 2017, is in greater demand now than ever — 27 times more in Demand Expressions than the average TV show in the U.S. heading into its June 5 debut.

Visit Variety to read this article.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription