Industry News

How will Netflix’s new ad-supported tier shake up the streaming landscape?

3 November, 2022

Starting today, Netflix users in the United States will have the option to sign up for a cheaper subscription. But, of course, there’s a catch.

If you want to pay $6.99 a month, rather than $9.99 a month or more, your TV and movie binge sessions will be interrupted by ads, which runs counter to the original premise of Netflix and many other streaming services: just content, no commercials. But now, that’s changing.

Marketplace’s Kimberly Adams spoke with Brandon Katz, an entertainment industry strategist at Parrot Analytics, who said Netflix needed to make this kind of move. The following is an edited transcript of their conversation.

Visit Marketplace to read this article.


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