Industry News

How will Netflix’s new ad-supported tier shake up the streaming landscape?

3 November, 2022

Starting today, Netflix users in the United States will have the option to sign up for a cheaper subscription. But, of course, there’s a catch.

If you want to pay $6.99 a month, rather than $9.99 a month or more, your TV and movie binge sessions will be interrupted by ads, which runs counter to the original premise of Netflix and many other streaming services: just content, no commercials. But now, that’s changing.

Marketplace’s Kimberly Adams spoke with Brandon Katz, an entertainment industry strategist at Parrot Analytics, who said Netflix needed to make this kind of move. The following is an edited transcript of their conversation.

Visit Marketplace to read this article.


Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription