“When we bought Wordle, our main mission was don’t break anything. Just let it keep going,” said Zoe Bell, executive producer at The New York Times, in an interview. “Then over time, we shifted into this mindset of anything we do has to provide player value. So we’re not going to be trying to squeeze players.” It’s been over a year since Wordle was acquired by the Times, and Bell gave a talk last Thursday in front of game developers in San Francisco describing how the game has changed and grown under the ownership of the Times. The year marks a milestone for Bell and Jonathan Knight, video game industry veterans who kept a popular game’s demanding player base satisfied, and for the Times, which is venturing further into puzzle game development. “We treat [Wordle] with as much respect as we treat the crossword,” Bell said.
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