Industry News

I may cancel HBO Max even though I love it — here's why

7 May, 2022

I bet I'll cancel HBO Max this year (if not early next year), and I'm not exactly happy about it. Yes, while HBO Max is the best streaming service right now, I believe there's going to be a time when I'm going to have to say goodbye to the service — albeit temporarily. 

Yes, just like Netflix — whose subscriber woes are well publicized — I think HBO Max is about to have a problem with "churn." Churning, if you're not familiar, is that situation where people cancel a service only to come back later. I recommend everyone try it out, just like when I canceled Netflix and then came back when the service had something I wanted.

Canceling HBO Max feels so alien to me in abstract because it is so good at releasing a steady stream of great new shows and movies. Every month, HBO Max has a strong position in my column on streaming services to cancel this month. So, why do I expect I'll cancel HBO Max?

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