Industry News

IMDb TV is quietly becoming an AVOD juggernaut

23 September, 2021

IMDb TV (née Freedive), Amazon’s ad-supported streaming service, has never really felt like a priority for the ecommerce giant. The streaming service doesn’t have the name recognition of Amazon Prime Video, its subscription-based older brother. And it rarely gets mentioned by Amazon’s top brass. It’s only ever been mentioned twice in Amazon’s financial results, and the first of those was when it was launched, back in 2018.

But over the past few years IMDb TV has quietly been building up a sizeable audience. In February last year, four percent of US adults reported watching content on IMDb TV in the least year, according to YouGov. This put it behind the likes of The Roku Channel (ten percent), Pluto TV (nine percent), and Tubi (seven percent).

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