Over the past decade, “media” has become something of a bad word in the startup and venture worlds. To many, media came to signify ad-based, clickbaity websites that pumped out content. In the mid-2010s, for instance, venture-backed companies like Vice and BuzzFeed were churning out hundreds of pieces of content per day.
But media is more than digital publishing. The definition is broader: media is the means of communication that reach or influence people widely.
Some of the largest and most influential businesses in the world are media businesses: Disney and Netflix, The New York Times Company and Viacom, Nintendo and Activision Blizzard. I’d argue you can add Meta, Tencent, and Bytedance to that list.
Visit Digital Native to read this article.
