Industry News

Inside ‘Squid Game': How Netflix’s Korean dystopian thriller took over the world

6 October, 2021

Netflix’s latest hit (and possibly its biggest ever) came from the most unlikeliest of places. The South Korean dystopian drama Squid Game launched on Sept. 17 to little or no fanfare outside of its home country, yet it has become a global sensation, one that even quite literally broke the internet in South Korea. Within its first 10 days, the nine-episode series ranked No. 1 on Netflix’s Top 10 list in 90 countries, spanning territories like Qatar, Oman, Ecuador and Bolivia. In the U.S. it’s been No. 1 since Sept. 21 and is the first Korean series to hold that spot.

Visit The Wrap to read this article.

Other insights you may enjoy


Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription