Industry News

Inside the media frenzy surrounding Taylor Swift’s NFL appearances: ‘This Is a Dream for Everybody Involved’

6 October, 2023

259,000 people tuned in to watch NFL player Travis Kelce date 50 women on the premiere of his E! reality dating show, “Catching Kelce,” in 2016. Apparently, Kelce only needed to date one to attract an audience of 27 million. That woman, of course, is Taylor Swift. And all she had to do was simply attend an NFL game to break national television ratings records. Kelce’s profile has jumped exponentially, ever since being linked to Swift.

Kelce gained more Instagram followers after Swift’s televised appearances than he did after all three Super Bowls he played in… combined. Today, Kelce is officially the most popular athlete in America. He is also one of the most in-demand celebrities in the country right now, per new data obtained by Variety. Parrot Analytics, which compiles research based on Wikipedia, Google, social media and more, found that since Sept. 25, the day after Swift attended the Chiefs-Bears game, Kelce has become the third most-searched public figure in the U.S, only behind Beyoncé and — you guessed it — Swift.

Visit Variety to read this article.

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