If the secret to broadcast success is a constant stream of publicity, then Netflix has received a surfeit of oxygen of late. First, it stoked a transphobia storm after Dave Chappelle, the American comedian, cracked jokes about transgender people on one of its shows. Then the streaming group hit the headlines for the right reasons thanks to Squid Game, a dystopian and violent series from South Korea.
The show, which explores themes such as greed and class equality, has become a worldwide sensation. It has spawned countless memes on social media and spurred an 8,000 per cent surge in sales of the Vans white slip-ons that feature on screen. Duolingo has even reported a spike in users learning Korean.
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