ITV has been given another reprieve: the broadcaster has managed to cling on to its place in the FTSE 100 in the latest reshuffle of the index. Earlier relief came in the form of a rebound in advertising revenue in recent months. You wouldn’t count on either remaining the case for too long.
The writing on the wall has been plain to see for traditional broadcasters such as ITV. Television is facing more competition for advertising spending, as well as eyeballs from powerhouse streaming groups like Netflix and Amazon Prime. Media companies across the board are trying to reduce their over-reliance on fickle advertising revenue in favour of potentially more consistent income streams.
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