Industry News

Kids content is crushing it on TV and streaming

10 November, 2021

Kids and family programming deals are surging as streaming companies look to double down on content that serves a highly-engaged cohort of younger users. Why it matters: Kids content used to be perceived as a tool to stop users from cancelling streaming accounts. Now it's a key driver for new user growth. "I think the big thing they (streamers) have realized is that the value of kids and family content goes beyond retention," said Chris Williams, founder and CEO of Pocketwatch Inc., a kids content firm. ViacomCBS CEO Bob Bakish told investors on an earnings call last week that kids and family content "was the top genre on Paramount+ for both acquisition and engagement in the quarter." Bakish cited titles like SpongeBob Squarepants and PAW Patrol as being "a key attraction to the service."

Visit Axios to read this article.

Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription