In a recent study, we revealed how the emotional connection of the Luis Miguel series with spectators increased the audience of the series in the USA week after week. “We did an analysis where we watched the audience of Luis Miguel in the US since June and observed that the emotional connection of each episode, measured by the amount of Demand Expressions generated by each viewer, predicted the audience of the next episode,” says Parrot Analytics’ LATAM Regional Director, Alejandro Rojas.
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