Industry News

La conexión emocional, fundamental para el éxito de Luis Miguel

25 July, 2018

In a recent study, we revealed how the emotional connection of the Luis Miguel series with spectators increased the audience of the series in the USA week after week. “We did an analysis where we watched the audience of Luis Miguel in the US since June and observed that the emotional connection of each episode, measured by the amount of Demand Expressions generated by each viewer, predicted the audience of the next episode,” says Parrot Analytics’ LATAM Regional Director, Alejandro Rojas.

Visit Todo TV to read this article.

Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription