Industry News

Les Américains multitâches devant la télévision

24 August, 2018

In one of our recent studies we learned only 13% of Americans watch TV without doing anything else. The rest is split between eating, reading, doing chores, working, crafting, sleeping, physical activity, and other activities. The most common activity Americans participate in while watching TV is using another device; whether that’s a phone, tablet or computer, over 25% of respondents admitted doing so.

Visit AVCesar.com to read this article.



Tags:

Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

FREE REPORT: Future of Entertainment Analytics

  • $800 M+ revenue wins documented in real-world case studies
  • 4× renewal accuracy & 7× sharper hit forecasts than industry norms
  • End-to-end ROI blueprint - from concept greenlight to long-tail monetization