David Bishop, a member of the Board of Directors for Parrot Analytics, talks about how data is a new, emerging, and correlating factor that has a huge impact on bottom-line success for businesses at large today. He comments, “In the content industry, it’s more important than ever that leaders include data and data analytics in their company’s decision-making processes.” He then adds that “in the TV world, it’s hard to understand the true potential of content without it.”
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