Leveraging Data for a Competitive Edge

David Bishop, a member of the Board of Directors for Parrot Analytics, talks about how data is a new, emerging, and correlating factor that has a huge impact on bottom-line success for businesses at large today. He comments, “In the content industry, it’s more important than ever that leaders include data and data analytics in their company’s decision-making processes.” He then adds that “in the TV world, it’s hard to understand the true potential of content without it.”

Visit Cablefax to read this article.

The global attention measurement platform


Monitor global content trends across 100+ platforms for 10,000+ TV shows in 38 markets and gain access to exclusive reports and analysis.

USD per month
Pay yearly (Save 40%)

Why get TV360 Monitor?

  • Get access to comprehensive TV analytics
  • Stay on top of global TV market trends
  • Learn from exclusive reports and whitepapers.
  • Save time with one curated feed of TV industry news.
  • Follow and get ahead of OTT platform insights.
  • Improve your understanding of advanced TV metrics.