Industry News

'Loki' becomes fastest-growing Marvel Studios show

22 June, 2021

As they say, the third time is the charm. It's not that Marvel Studios' previous two shows performed worse than anything else available on streaming, it's just that Loki has become the most popular series in the world quicker than either WandaVision and The Falcon and the Winter Soldier. According to Parrot Analytics, it took WandaVision two weeks to become the most in-demand show available on streaming platforms. The Falcon and the Winter Soldier, on the other hand, took eight days.

When it comes to Loki, the Tom Hiddleston-led show found itself on the top of the data firm's charts just seven days after the first episode was released. After the show's second episode was released, Parrot data suggested Loki featured 89.9 times the audience demand over an "average" streaming show; that's 29-percent more audience demand than Game of Thrones, the second show on the firm's streaming chart after heavy HBO promotion earlier this spring.

It should be noted Parrot Analytics is a third-party data firm and streaming platforms traditionally do no release streaming numbers. That said, Disney+ has bumped the release day for all new original shows to Wednesday, giving more reason to believe Loki — the first show to carry that release date — is performing exceptionally well for the streamer.

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