Industry News

‘Loki’ hits #1 globally faster than ‘Falcon’ or ‘WandaVision’ on Disney Plus

18 June, 2021

As ever, it remains difficult to track the success of streaming shows, based on a lack of hard data, but many companies have been using a wide variety of metrics to parse how popular these series are. One of those is Parrot Analytics, and they’re saying Loki is rising in popularity faster than The Falcon and the Winter Soldier or WandaVision ever did.

By their metric “demand expression,” which involves how popular a series is compared to a baseline, Loki has risen to become the #1 show in the world faster than the other Marvel series.

Loki hit #1 after just seven days, where it took The Falcon and the Winter Soldier 8 days and WandaVision 14 days.

Visit Forbes to read this article.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Released each quarter covering 10 global markets
  • Special section on the United States streaming landscape
  • Catalog analysis, pricing power, bundling & franchises
  • Insights to help you understand the economics of streaming
  • Available for FREE with a DEMAND360LITE subscription