Industry News

‘Masha and the Bear’ Hits 100 Billion YouTube Views

14 September, 2021

Animaccord’s internationally beloved children’s animation property Masha and the Bear has reached another milestone by hitting 100 billion views worldwide on YouTube. The unusual BFF duo have also blown through 1 million years of watch time and counts for 1,000 views per second. In addition, five of the cartoon’s channels — English, Spanish, Russian, Portuguese and Ukrainian — achieved the YouTube Creator Award Diamond Play Button.

Masha and the Bear and YouTube have risen to the top simultaneously — establishing the show’s online presence during YouTube’s early stages was key to its success today. Animaccord was one of YouTube’s first rights holders, as it forecasted its potential to offer visibility and distribution opportunities to children’s animation on a global scale. YouTube is one of the world’s largest online media platforms, enabling the global distribution of animated content to households around the world.

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