ZEE5, the video on demand and OTT service from Zee, the Indian media conglomerate, sees the Middle East and North Africa (Mena) region as a key revenue driver for its international business, according to a senior company official. “We have seen significant growth, especially over the past year, with a 50 per cent increase in our user base and nearly 40 per cent year-on-year revenue growth (in the MENA region),” Archana Anand, Chief Business Officer, Zee Global, told Khaleej Times.
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