Industry News

Moviemaking and gamemaking are converging

20 March, 2023

High technology fills the headquarters of NCSoft, a South Korean developer of such popular video games as “Lineage”. But in a basement studio, Lee Seung-gi is a master of low-tech tools. Mr Lee, who spent eight years in the film industry, makes sound effects. To conjure the noise of a skeletal monster rising from the ground, he crunches crab shells. For a laser gun, he hooks a slinky to the back of a chair and flicks it: peeoww! Hardest, he says, are simple footsteps, recorded in a tray of gravel: the trudge of a sad character sounds different from the light step of one in love.

Visit The Economist to read this article.

Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription