Industry News

NBCUniversal's Peacock reaches 54 million total signups

29 July, 2021

Since its debut in April 2020, NBCUniversal’s streaming service Peacock has reached 54 million total signups. It has generated more than 20 million monthly active users during the last quarter, the company confirmed during its second-quarter 2021 earnings call. Now, the streamer is preparing to begin its international rollout this year. In Europe, for example, the service is going to launch as a free addition on Sky’s satellite TV platform, giving it a base of 20 million households, Brian Roberts, Chief Executive Officer of Comcast, confirmed.

It is still unknown how many consumers are actually paying for one of the streaming platform’s two premium tiers since NBCUniversal did not break those out. In May, The Wall Street Journal reported that the service had only 10 million paying subscribers. Earlier this month, an even more recent Bloomberg report said Peacock had about 14 million monthly users, with about 3 million of those paying for the service.

During the call, Roberts and Jeff Shell, CEO of NBCUniversal, told investors that the company saw no pressing need to grow larger. “This company is well-positioned, and I really feel that way,” Roberts assured. “We can achieve our success at Peacock without anything additional, and I think this quarter proved it,” Shell added.

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