Industry News

Netflix announces disappointing streamer growth in 2021

21 April, 2021

In its earnings report yesterday, Netflix acknowledged the obvious: Things have gone downhill since episode 6 of Bridgerton. The streaming company added just 4 million new subscribers last quarter, lower than its estimate of 6 million and way down from the 16 million it gained in Q1 last year.

Of course, last year was special: In prime position to benefit from pandemic lockdowns, Netflix managed to increase its subscriber base to 204 million and bump up the price on its standard streaming plan by $1 and its premium tier by $2.

That might explain why revenue figures last quarter slightly topped expectations, despite the subscriber slowdown.

Visit Morning Brew to read this article.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Released each quarter covering 10 global markets
  • Special section on the United States streaming landscape
  • Catalog analysis, pricing power, bundling & franchises
  • Insights to help you understand the economics of streaming
  • Available for FREE with a DEMAND360LITE subscription