Industry News

Netflix dominates 'demand share' of streamers

21 April, 2021

Netflix remains dominant when it comes to overall original premium digital content -- but the demand from consumers for new competing premium streamers is growing fast.

Parrot Analytics, which follows “demand share,” says Netflix retains the top position in the U.S. and globally -- with a leading 48.1% and 50.2% shares, respectively.

Netflix's demand share has gained 62% over the last two years. At the same time, competitors collectively have seen a 131% increase in demand for original content over that period. Two years ago, in the first-quarter of 2019, Netflix had an overall industry-leading demand share of 63.1% share.

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