Industry News

Netflix dominates 'demand share' of streamers

21 April, 2021

Netflix remains dominant when it comes to overall original premium digital content -- but the demand from consumers for new competing premium streamers is growing fast.

Parrot Analytics, which follows “demand share,” says Netflix retains the top position in the U.S. and globally -- with a leading 48.1% and 50.2% shares, respectively.

Netflix's demand share has gained 62% over the last two years. At the same time, competitors collectively have seen a 131% increase in demand for original content over that period. Two years ago, in the first-quarter of 2019, Netflix had an overall industry-leading demand share of 63.1% share.

Visit Media Post to read this article.

Other insights you may enjoy


Demand360 Lite screenshot

DEMAND360LITE

Gain unprecedented access to market-specific TV series demand data and consolidated insights on global industry trends

Earth

Rank 15,000+ TV shows in 46 markets across all platforms.

Analytics chart

Discover consolidated insights on global television trends.

Strategy board

Exclusive analyses on global , regional and local content and audience trends.

The Global Television Demand Report 2021

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription