Industry News

Netflix is winning us over again – but HBO Max is the new king in one surprising area

20 October, 2022

It's official: Netflix is back. Well, sort of, anyway.

To say the world's biggest streamer has had a difficult 12 months is something of an understatement. With the war in Ukraine, the cost of living crisis hitting companies and consumers hard, and Netflix's crackdown on account sharing taking hold among its subscriber base, things haven't been rosy for the streaming corporation throughout 2022.

Netflix, though, appears to have finally turned a corner. In its Q3 2022 report(opens in new tab), Netflix revealed it added 2.42 million new subscribers to its global fanbase – only a 2.6% year-on-year increase, sure. But, given Netflix lost over one million fans between Q1 and Q2 this year, its latest gains aren't to be sniffed at.

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