Although Netflix competitors keep chipping away at the dominant premium streaming platform, it continues to hold off major competitors.
Parrot Analytics says that when it comes to "demand share" of original content -- where consumers search for specific streaming content -- Netflix had a 45% share in the U.S. for 2021.
This is far ahead of its nearest competitors: Amazon Prime Video (8.8%), Disney+ (8.1%), Hulu (7.3%), Apple TV+ (6.1%), HBO Max (6.0%) and Paramount+ (4.2%). Parrot notes there is not much difference between Netflix competitors. Just 2.7% separates those in second place versus sixth place.
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