Industry News

Netflix searches for next growth opportunity amid maturing streaming market

17 October, 2021

As streaming competition mounts, Netflix Inc. will have a difficult — but not impossible — time driving new growth.

Netflix's primary streaming business is battling other well-funded platforms such as The Walt Disney Co.'s Disney+ and Hulu, AT&T Inc.'s HBO Max, Apple Inc.'s Apple TV+ and Amazon.com Inc.'s Prime Video. Analysts say this competition, coupled with Netflix's incumbent position in the market, will make it harder for the company to add new subscribers. But they still see some opportunities ahead, such as Netflix's foray into gaming and efforts to end password sharing.

"The low hanging fruit has already been picked in terms of subscribers. Where is the growth going to come from?" said Seth Shafer, an analyst with Kagan, a media research group within S&P Global. "I do think we're going to see a new normal for what we consider good numbers."

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