Industry News

Netflix still king, but losing mindshare fast in original shows

16 March, 2021

Netflix’s tsunami of shows still commanded a majority of “audience demand” in 2020 thanks to a batch of high-profile originals led by Stranger Things, even as a string of high-profile competitors spearheaded by Disney+’s The Mandalorian grabbed attention in the United States and beyond, a report today from Parrot Analytics found.

Despite Netflix’s still dominant position, the world’s biggest streamer saw its dominant position erode notably, as those newcomers’s shows started nicking slices of viewer interest during a year when the pandemic both halted most series production and greatly increased viewership.

All told, audience demand for Netflix originals dropped to 53.5 percent of the total, the lowest level since Parrot started measuring. That was a drop of 6.3 percentage points, or 10.5 percent, from the previous year.

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