Industry News

Netflix’s dominance starts to slow as rivals gain

20 April, 2021

Netflix still rules the streaming universe. As of the end of March, it had 207.6 million total paying subscribers, with about 67 million in the United States, the company noted in an earnings report on Tuesday.

But its main competitors — Disney+, HBO Max, Paramount+ and AppleTV+, as well as the old-guard streamers Amazon Prime Video and Hulu — have cut into Netflix’s share of viewers’ attention.

The global demand for original Netflix programs, like “Bridgerton,” the much buzzed-about romance series from the super-producer Shonda Rhimes, has started to drop relative to similar offerings from newcomers, according to the data firm Parrot Analytics, which has developed a metric to rate not only the number of viewers for given shows, but their likelihood of attracting subscribers to a streaming service.

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