Industry News

Netflix’s Oscar buzz meets reality: Slowing subscriber growth

26 April, 2021

Netflix's slowing subscriber growth, revealed this week, shocked investors like a horror movie. Instead of being able to focus solely on its nearly three dozen nominations at Sunday's Academy Awards show, the company must now contend with a depressed stock price—its shares tumbled 10% following a disappointing earnings report on Tuesday—and questions about its rivals catching up.

But some industry analysts are optimistic that Netflix, still the largest streaming service, can dodge the zombies. They point to several hit series, delayed by the pandemic, that are scheduled to be released over the course of 2021 that could lift subscriptions.

“When you look at the second half of the year we see Netflix coming back strong with some of its most in demand shows returning in Q4 including Cobra Kai and The Witcher,” said Christofer Hamilton, an analyst at the media research firm Parrot Analytics.

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