Industry News

Netflix’s stumble could be a warning sign for streaming industry

20 April, 2022

Many entertainment executives, tired of playing catch-up to a Silicon Valley interloper, have been waiting for the comeuppance of Netflix. But this may not have been the way they hoped it would happen.

Netflix said this week that it lost more subscribers than it signed up in the first three months of the year, reversing a decade of steady growth. The company’s shares nose-dived 35 percent on Wednesday while it shed about $50 billion in market capitalization. The pain was shared across the industry as the stock of companies like Disney, Warner Bros. Discovery and Paramount also declined.

Netflix blamed a number of issues, ranging from increased competition to its decision to drop all its subscribers in Russia because of the war in Ukraine. To entertainment executives and analysts, the moment felt decisive in the so-called streaming wars. After years of trying, they may see a chance to gain ground on their giant rival.

Visit The New York Times to read this article.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Released each quarter covering 10 global markets
  • Special section on the United States streaming landscape
  • Catalog analysis, pricing power, bundling & franchises
  • Insights to help you understand the economics of streaming
  • Available for FREE with a DEMAND360LITE subscription