Industry News

New Data Shows ‘House Of The Dragon’ Is Massively Popular, But Still Has Work To Do For HBO

31 August, 2022

Now that House of the Dragon has aired for two weeks on HBO, new data has started to come in about how it’s performing, outside of traditional ratings, which have made it the most-watched HBO premiere ever. And week 2 rose even higher.

New analysis from Parrot Analytics shows that House of the Dragon is a global hit, surging in countries all over the world just as HBO wants, but that it also has a lot of work to do in terms of both matching the highs of Game of Thrones itself, and its current competition.

Parrot says that House of the Dragon demand is 118.16x higher than the average show, topped only by a resurgent interest in Game of Thrones itself, at 119.74x. Those are high figures, but House of the Dragon is still a long, long ways off from the surge of Game of Thrones back in 2019 which hit 353.8x, back when it was all anyone was talking about, and Stranger Things this year, which hit 260.5x. But with more episodes to come and season 2 on the way, it seems possible these figures will continue to rise.

Visit Forbes to read this article.

Other insights you may enjoy


Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription