Parrot Analytics, a firm used by many major Hollywood studios to understand audience demand for streaming content, plans to unveil a new measurement system that predicts the monetary value of streaming titles for a particular service.
Why it matters: This type of revenue modeling could bring a new level of transparency to Hollywood dealmakers, impacting everything from the way agents negotiate on behalf of their clients to the way directors pitch their films and shows. "The data connects user intent with actual financial performance in a way that has never been done before," said Alejandro Rojas, vice president of applied analytics at Parrot.
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