Industry News

New Streaming Platforms Are Breathing Life Into Old Classics

19 February, 2021

New streaming platforms are finding spikes in viewership from the rediscovery of older classic shows by their audiences.

That’s according to the data science company Parrot Analytics that says a noticeable trend is clearly emerging as more classic TV series switch streaming platforms in the coming months and years. Parrot captures an audience behavior dataset by sifting through social media, fan ratings, and piracy data to represent audience demand.

Case in point, said Parrot, is the Greg Daniels-produced American adaptation of Ricky Gervais’ British sitcom The Office. The series launched last April on NBCUniversal’s ad–supported Peacock. The service, with both free and premium packages offered to the consumer, hadn’t made salient progress until The Office was made available in January after the show’s exclusive contract ran out on Netflix.

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