Global demand for Netflix original series reached a new low in 2020 as new streaming platforms ate into the US giant’s share, according to a report from entertainment industry researcher Parrot Analytics.
Parrot measures global demand for content by monitoring consumer engagement with a series via social media and social videos, as well as pirated streaming and downloading. This is then weighed up against the time spent engaging with the content to give a global impression of audience demand.
The report says Netflix shows accounted for 53.5% of global demand last year, 6.3% lower than 2019’s figure. Chief among the reasons for the drop was the launch of rival platforms, with Apple TV+’s share coming to 3.8% and Disney+ and HBO Max both at 3.6%. All three became available last year.
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