Netflix lives and dies in the eyes of investors on the strength of the number of subscribers it adds or loses each quarter. The streaming group wants to nudge the market to look more closely at the revenue growth it can deliver as it tries to diversify its income stream, but the launch of a cheaper, advertising-supported plan and efforts to tap marketing spending aren’t the surefire ways to accelerate the top line that the market is looking for. As far as investors are concerned, this is still a numbers game.
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