Industry News

Ode to Joy: Kids are hungry for joyful shows

14 December, 2021

After nearly two years of lockdowns, social distancing measures and worrying statistics around anxiety and mental health, kids are looking for things that make them happy. In this new three-part series, Kidscreen is exploring the concept of joy—who’s demanding it, and how producers are delivering it. Kicking things off, we look at this opportunity from the audience’s POV. 

Feel-good family shows that focus on joy and make kids happy are more in demand globally right now than other types of content, according to exclusive new research from Parrot Analytics.

Of the shows it analyzed, Parrot found that feel-good shows were 1.93 times more in demand than the average kids show.

Visit Kidscreen to read this article.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Released each quarter covering 10 global markets
  • Special section on the United States streaming landscape
  • Catalog analysis, pricing power, bundling & franchises
  • Insights to help you understand the economics of streaming
  • Available for FREE with a DEMAND360LITE subscription