One Fee for Netflix, Amazon and Hulu? Digital TV Re-Bundling Gains Momentum

Observers increasingly believe it is inevitable that the era of bundled streamers is near. “Consumers may eventually have streaming-platform fatigue and will not want to subscribe to dozens of SVOD services separately,” says Kayla Hegedus, our industry data scientist at Parrot Analytics. “Consumers can already get premium cable platforms as add-ons through Hulu and Amazon, so bundling has already started.”

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