Observers increasingly believe it is inevitable that the era of bundled streamers is near. “Consumers may eventually have streaming-platform fatigue and will not want to subscribe to dozens of SVOD services separately,” says Kayla Hegedus, our industry data scientist at Parrot Analytics. “Consumers can already get premium cable platforms as add-ons through Hulu and Amazon, so bundling has already started.”
Visit Hollywood Reporter to read this article.
