Industry News

Paramount+ appears to be the tonic for ViacomCBS

13 May, 2021

It’s been 17 months since CBS (NYSE:VIAC) completed its $25-billion merger with Viacom. Since the merger was completed on Dec. 4, 2019, VIAC stock has basically gone sideways, but not without a lot of drama and volatility.

If you’re unfamiliar with the CBS/Viacom love-hate relationship that developed over the 13-year separation of the two companies, I won’t bore you with the details.

Suffice to say, Non-Executive Board Chair Shari Redstone, who is the daughter of the late billionaire Sumner Redstone, who controlled the company through his National Amusements holding company, pushed for this merger for several years.

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