Industry News

Paramount+ in close demand share race with HBO Max, Peacock

6 May, 2021

Paramount+ content (9%), including such original series as “Star Trek: Picard,” is in a close race with HBO Max (10%) and Peacock (8%) in demand share, according to year-to-date data from Parrot Analytics released as the streamer’s parent ViacomCBS reported financials.

Parrot’s proprietary metric called Demand Expressions measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Rebranding to Paramount+ has not yet changed CBS All Access’ standing as a medium-sized player in the United States SVOD market, according to Parrot data. The rebrand to Paramount+ in March 2021 did grant a modest boost in demand to the platform, but the relative growth in other SVODs at the same time meant this held the demand share steady rather than leading to an increase in absolute terms.Paramount+ content (9%), including such original series as “Star Trek: Picard,” is in a close race with HBO Max (10%) and Peacock (8%) in demand share, according to year-to-date data from Parrot Analytics released as the streamer’s parent ViacomCBS reported financials.

Visit Media Play News to read this article.

Other insights you may enjoy


Demand360 Lite screenshot

DEMAND360LITE

Gain unprecedented access to market-specific TV series demand data and consolidated insights on global industry trends

Earth

Rank 15,000+ TV shows in 46 markets across all platforms.

Analytics chart

Discover consolidated insights on global television trends.

Strategy board

Exclusive analyses on global , regional and local content and audience trends.

The Global Television Demand Report 2021

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription