In our latest Global Television Demand Report, we investigated the inclination of consumers to subscribe to up to four streaming services in March 2018. In the United States, about half of respondents (49%) said they would not pay for any streaming service. This figure drops to 45% for the United Kingdom and 43% in Brazil. However, in Italy, 82% of respondents consider a multiple subscription possible. “In all the markets analyzed, men were more willing to make the investment than women,” said Samuel Stadler, VP of Marketing at Parrot Analytics.