Industry News

Parrot Analytics: BoJack Horseman leads Italian digital originals listing

BoJack Horseman was the most in-demand digital original in Italy for the week ending September 23 on our top 10 digital originals chart made up almost exclusively of Netflix titles. Netflix’s Stranger Things placed second, while Hulu original The Handmaid’s Tale – the only non-Netflix title to feature in the top ten – came in third with 2.8 million demand expressions. Prison comedy-drama Orange Is The New Black and Colombia-set drug-trafficking drama Narcos were the fourth and fifth most popular digital original with 2.8 million and 2.7 million demand expressions, respectively.

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