On day 3 of Marseille’s Cartoon Next (9-11 April), Lisette Looman welcomed Parrot Analytics expert Alex Cameron on stage. During his contribution, Cameron adopted a data-driven approach to examining historical and current market trends in animation, looking ahead to the sector’s future horizons. First, Cameron talked the audience through Parrot Analytics’ mission, as the firm “helps its partners navigate today’s entertainment-industry challenges”. The British outfit works together with studios, streamers, broadcasters, producers, creators, talent, agents and lawyers, among others. “We live in the attention economy,” explained Cameron, where “time and attention are [considered] a finite resource”. He added that the current landscape is witnessing growing phenomena such as “platform proliferation” and “audience fragmentation”. Meanwhile, traditional audience-measurement tools are proving “ineffective”, and thus tracking the consumer’s journey is much more complex than it used to be in the past.
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