Industry News

Parrot Analytics launches movie demand, expanding its DEMAND360 product suite

6 July, 2022

Parrot Analytics released Movie Demand, the latest product in the company’s Demand360 global audience analytics product suite. Movie Demand provides unrivaled insights into global and country-specific audience demand for tens of thousands of movies across all platforms and languages in more than 100 markets. Movie Demand is the third product now offered as part of Parrot Analytics’ Demand360 suite, alongside TV Demand and Talent Demand, providing industry stakeholders with an unparalleled overview of the entertainment ecosystem.

Movie Demand powers the film business value chain by empowering entertainment companies to analyze demand for movies, helping them to optimize their content decisions and enabling them to monetize audiences on a global scale. Moreover, it empowers distributors to understand when the optimal time is to release a movie, what the revenue longevity of a title in each window is and how likely a movie is going to influence audiences to watch it in theaters.

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