Parrot Analytics: Netflix Emmy nominations are overvalued

In our recent analysis of the 2018 Emmy nominations, we found the awards are potentially over-valuing Netflix shows. HBO’s success in the Emmys outpaces Netflix when you correlate popular demand for their titles, measured by our Demand Expressions, to the number of awards they have been nominated for. With 4.3% share of the US demand of the 11 networks (that received 15 nominations or over) and 4.2% of the Emmy nominations, Showtime’s titles more or less matched audience popularity with the amount of nominations they received.

Visit TBI to read this article.

The global attention measurement platform


Monitor global content trends across 100+ platforms for 10,000+ TV shows in 38 markets and gain access to exclusive reports and analysis.

USD per month
Pay yearly (Save 40%)

Why get TV360 Monitor?

  • Get access to comprehensive TV analytics
  • Stay on top of global TV market trends
  • Learn from exclusive reports and whitepapers.
  • Save time with one curated feed of TV industry news.
  • Follow and get ahead of OTT platform insights.
  • Improve your understanding of advanced TV metrics.