Industry News

Parrot Analytics: Netflix Emmy nominations are overvalued

25 July, 2018

In our recent analysis of the 2018 Emmy nominations, we found the awards are potentially over-valuing Netflix shows. HBO’s success in the Emmys outpaces Netflix when you correlate popular demand for their titles, measured by our Demand Expressions, to the number of awards they have been nominated for. With 4.3% share of the US demand of the 11 networks (that received 15 nominations or over) and 4.2% of the Emmy nominations, Showtime’s titles more or less matched audience popularity with the amount of nominations they received.

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