As Netflix prepares to announce its latest earnings, Parrot Analytics data released early on July 20 suggests the streaming giant’s share of digital original audience demand during the second quarter of this year sunk to record lows, dropping to 48.3% globally and just 46% in the United States.
This is the first quarter Parrot has ever measured in which Netflix’s digital original demand share slipped below 50% globally, the research company says. The 48.3% share is down from 50.1% in Q1 2021, and down from 54.9% Q2 2020.
Meanwhile, Disney+ grew its share from 6.0% to 7.3% globally on the back of its original Marvel content. Netflix’s 46% U.S. share is also a record low for a quarter, representing a 2.1% drop from Q1 2021 and a 5.3% drop from Q2 2020. Disney+ grew its audience share from 7.0% to 8.1% in the U.S. thanks to the success of Marvel hits “The Falcon And The Winter Soldier” and “Loki”.
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