Industry News

Parrot Analytics on Bloomberg: Talent demand data drives compensation conversations

15 December, 2021

Watch now: As streaming takes over the box office, stars are looking for more creative ways to leverage their audience appeal. One of those ways is that they may start demanding to be paid for their ability to drive social media interest in a movie, or series. This, in turn, drives platform subscriptions. Parrot Analytics' Talent Demand dataset is the world's first and only audience demand measure for talent, to inform compensation conversations on a country-specific and global scale. Julia Alexander, Senior Strategy Analyst at Parrot Analytics joins Bloomberg Quicktake to speak on Talent Demand and its impact on the industry.

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