Parrot Analytics has joined the University of Chicago, McGill University and Duke University to study the impact of OTT platforms and streaming services in shaping communities of taste around the globe and the dynamics between local audiences and the global accessibility of content. “We are thrilled to be a part of this study to help academia understand the factors that go into making a local piece of content an international success, impacting communities and audiences across the globe”, said Alejandro Rojas, VP of Applied Analytics at Parrot Analytics. “What made Squid Game such a hit, and what can we learn about the global attention economy by carefully reconstructing one of its recent media successes? Through comparison with this larger background and other high demand shows, we hope to explain the distinctiveness of its viral success and what it says about the potential of SVOD services like Netflix to capture global media attention.”
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