Industry News

Parrot Analytics partners with Asharq Network to power Asharq-Discovery FTA channel

23 November, 2022

Parrot Analytics, the global leader in audience demand measurement, has partnered with Asharq Network, a multiplatform service that includes Asharq News (a 24/7 Arabic-language multiplatform news service), and Asharq Business with Bloomberg (an exclusive content collaboration with Bloomberg Media) offering business and financial news, and Asharq Discovery (the latest addition to the network that will offer unparalleled real-life entertainment and documentaries in partnership with Warner Bros Discovery).

Asharq Network is owned by the Saudi Research and Media Group (SRMG), and the partnership with Parrot Analytics will specifically  support the company’s strategy for the launch of the new FTA channel - Asharq Discovery - in the MENA region.

Parrot Analytics’ expertise in the global and MENA streaming space is set to help Asharq Discovery understand which titles, particularly documentaries, will resonate the most among audiences throughout the region. Asharq’s partnership with Parrot Analytics will build on the company’s dedication to leveraging ground-breaking technologies and global entertainment analytics to ensure its audiences have access to the region’s most in-demand content.

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