Parrot Analytics Partners with Guinness Book of World Records

Last year, we quantified “Game of Thrones” as the Most In-Demand TV Show in the World in the 2018 edition of the Guinness Book of World Records. This year, we are proud to announce our latest partnership with Guinness World Records to create the “Officially Amazing,” most in-demand show and digital original series in the world. “Parrot Analytics is taking our methodology of gauging record-breaking designations to a whole new level,” said Craig Glenday, editor in chief of Guinness World Records. “Their audience demand measurement system goes far beyond the days of surveys and questionnaires and utilizes big data and AI to look at the numerous ways consumers express their demand for content. This year, by adding the category for digital originals, we will really get an idea of how much the world’s video consumption has changed.”

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