Industry News

Parrot Analytics partners with Guinness World Records

13 September, 2021

With the upcoming release of “Guinness World Records 2022” on September 16, Guinness World Records (GWR), the global authority on record-breaking, and Parrot Analytics announced their partnership to reveal the most in-demand international television shows. Featuring Parrot Analytics’ global audience demand data, the Pop Culture Round-Up section of the “Guinness World Records 2022” explores global fan discovery and viewership stats for history-making TV shows across genres such as comedy, documentaries, animated series, and science-fiction.

“With so much choice available to viewers around the world, it’s fascinating to see how highly in-demand certain TV shows are across the globe. This year’s Guinness World Records title holders are proof that global fan demand for content continues to grow and shows no sign of slowing down. Parrot Analytics helps Guinness World Records to understand how much audience demand exists around the world. And because Parrot’s measurement is standardized for all countries, we can once again quantify the precise global impact that this plethora of TV shows is having on consumers worldwide. We’re thrilled to continue partnering with Parrot Analytics to reveal the most in-demand TV shows in the world,” said Craig Glenday, Guinness World Records Editor-in-Chief.

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