Industry News

Parrot Analytics puts binge viewing under spotlight (exclusive)

Audience demand for the latest seasons of Netflix shows in the US declines more markedly in the second week for comedies and shorter shows, according to our binge watching study. The recent season two of Stranger Things dropped around 17% the week after Netflix made the season available for streaming. A fractionally lower decline befell the fifth season of House Of Cards, which we attribute to the longer viewing time required to consume the show given its size – 13 50-minute episodes comprising 650 minutes, compared to the 450-minute season of Stranger Things 2.

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